Other products and services available from W.A. Fisher Co.: Advertising | Websites | Banners & Displays

Ready-Print File Specifications

For best results please follow our guidelines.

File Formats

Microsoft file applications (MSword, Publisher, Excel, etc.) are NOT acceptable without incurring an art production charge.

Preferred Ready-Print files should be sent as SINGLE PAGE PDFS.

We will accept the following file formats:TIFF, JPG, EPS, AI, PSD, and PDF. Fonts and high resolution graphics must accompany AI, PSD and EPS files.

Do NOT send native files unless you require us to edit and/or alter your files incurring an additional charge. We have a full art production staff available if you prefer to have us create your files. Please request a quotation for creative and/or art file preparation. If native files are sent, we require all fonts and high resolution graphic images (photos, logo, maps, etc.) to be included.

File Sizes

The maximum acceptable combined file size for all uploads is 50MB (megabytes). Upload files on our upload site: files.wafishermn.com

Username: ready-print
Password: upload


All file formats must have a minimum of 350 dpi (dot per inch) resolution. The images designed for the web are done at a low screen resolution of 72 dpi. Ready-Print images need to be created at 350 dpi or there will be a substantial drop in the image quality.

Color Mode

  • All color artwork and/or images must be provided in CMYK (cyan, magenta, yellow, black) process color mode.
  • All black & white artworks and/or images must be provided in grayscale color mode.
  • Heavy black ink might cause smearing.
  • Rich blacks should not exeed 100k, 30c, 30m, 30y


What’s a bleed?
Bleed is the portion of the product that will be trimmed off when it is cut to the final size.

Why bleed?
The purpose of a bleed is to continue a color, image, or design to the edge of the product. Due to the possibility of shifting in the trimming process, a bleed is required to ensure that a white line does not show on the edges of your product.

We require ALL files to be built to the full bleed dimension specified for each trim size. We automatically trim the bleed off of each side, which will result in the desired trim size.

For example: business cards require a 0.1″ bleed to each dimension (or 0.05″ bleed on all four sides). Thus, a 2″ x 3.5″ business card would have a bleed size 2.1″ x 3.6″.

Please build your Ready-Print digital files by adding the appropriate bleed to your file. Add 0.1″ bleed to each dimension (or 0.05″ bleed on all four sides) for the following products:

  • business cards
  • bookmarks
  • CD packages
  • club flyers
  • collectors cards
  • DVD packages
  • event tickets
  • postcards
  • rack cards
  • rip business cards
  • rolodex
  • stickers
  • table tents
  • tent cards

Add 0.125″ (1/8″) bleed to each dimention (or 0.0625″ bleed on all four sides) for the following products:

  • brochures
  • door hangers
  • envelopes
  • flyers
  • hang tags
  • letterhead
  • mini menus
  • notepads
  • posters
  • staggered cut flyers
  • posters (wide)
  • banners
  • window clings
  • window decals
  • yard signs

Add 0.1875″ bleed to each dimension for roll labels (or 0.09375″ bleed on all four sides for square or rectangle roll labels) and special shapes.

Add 0.225″ bleed to each dimension (or 0.1125″ bleed on all four sides) for presentation folders.

Add 0.375″ bleed to each dimension (or 0.1875″ bleed on all four sides) for booklets, calendars, and calendars

Crop Marks

Please build your press-ready digital files by adding crop marks. Lines indicating where the paper should be cut to produce the correct size.


  • Fonts must be embedded in PDF files.
  • Fonts must be outlined or converted to paths or curves in EPS files.
  • Some fonts have copyright restrictions and will not embed in PDF Files.
  • Quark XPress:Fonts and images must be included with all files submitted.(Mac 6.5 or earlier)

Safe Zone

All critical elements (text, images, logos, etc.) must be kept at least 0.125″ inside the edge. Anything left close to edge may be cut off during trimming.


Please allow 1/16″ cutting space around your card.No borders are recommended, as shifting in the cutting process may make borders appear uneven.

Perfect Binding

We do not recommend crossover images and/or copy, as these elements may be lost in the gutter and may not line up after binding.

Please keep all critical images and/or copy within the Safe Zone to ensure these elements are clearly visible and there are no line-up registration issues when the product is bound.


Products Final Print Size – 350dpi Size with Bleed – 350dpi
Business Cards Inch: 2″x3.5″ Pixels: 700×1225 Inch: 2.1″x3.6″ Pixels: 735×1260
Postcards Inch: 4″x6″ Pixels: 1400×2100 Inch: 4.1″x6.1″ Pixels: 1435×2135
Postcards Inch: 4.25″x5.5″ Pixels: 1488×1925 Inch: 4.35″x5.6″ Pixels: 1522×1960
Postcards Inch: 5″x7″ Pixels: 1750×2450 Inch: 5.1″x7.1″ Pixels: 1785×2485
Postcards Inch: 5.5″x8.5″ Pixles :1925×2975 Inch: 5.6″x8.6″ Pixels: 1960×3010
Rackcards Inch: 4″x9″ Pixels: 1925×2975 Inch: 4.1″x9.1″ Pixels: 1435×3185

Terms & Payments

Ready-Print pricing is based on prepayment. Payment can be made by check or credit card at time of order. Order will be processed when payment is cleared. Contact a W.A. Fisher Customer Representative for quotations and payment information.

Customer Representive Contact Information

Aaron Mehrkens
Mark Leese